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Weekly Crafted Concept
Week # 39 Memory is Thinking (Deeply) 💭⚡
Memory is Thinking (Deeply): Why depth of processing matters for durable learning
Thinking as the Engine of Memory
Learning is not simply about exposure to content. Learners can listen, read, or watch, yet if they do not think about the material in a meaningful way, the memory traces remain fragile and easily lost. Daniel Willingham’s line that memory is the residue of thought captures this perfectly: what we remember is not the words spoken or the slides shown, but the thinking we carried out in that moment.
When learners are prompted to process deeply – to compare, to evaluate, to problem-solve, to connect/differentiate/distinguish differences, then they leave behind stronger imprints in long term memory. Shallow engagement produces transient recall; whereas deep engagement produces durable memory that can be retrieved and applied later under pressure.
Why Depth of Processing Works
Cognitive psychology has long shown that information is encoded more effectively when learners process it at a deeper level:
Elaboration of meaning. If a student links a new concept to a prior example, they strengthen the web of schema in long term memory. In football, when a coach asks, “How is this attacking pattern similar to what we used last week?” players retrieve, compare, and elaborate. This activates prior schema and builds connections.
Distinctiveness of encoding. When learners are asked to contrast, highlight differences, or generate examples, the new learning becomes less likely to blur into other content. For instance, a science teacher might ask, “How does photosynthesis differ from respiration?” which compels learners to sharpen distinctions in memory.
Active generation. When learners produce something themselves – an answer, an explanation, or a sketch – the act of generating cements memory more powerfully than passively receiving.
Metacognition and reflection. Depth of processing comes not only through task design but also through structured reflection. When learners pause to ask themselves, “Why does this matter? What was difficult here?” they solidify both awareness and understanding.
The brain privileges what it works hardest on. What receives deep cognitive processing is what endures.
Classroom and Coaching Applications
The Crafted Instructor can design for depth of processing through deliberate choices:
Questions that go beyond recall. Rather than asking “What happened?” ask “Why did it happen?” or “What does this suggest?” Such prompts encourage causal reasoning and inference.
Structured dialogue and peer elaboration. When learners explain to each other, they rehearse and strengthen understanding. A footballer explaining a tactical choice to a teammate makes the reasoning concrete and available to memory.
Varied practice with explanation. In maths, alternating between problem types and requiring learners to justify their method strengthens transfer. On the pitch, mixing tactical drills and asking players to explain adjustments builds flexible knowledge.
Retrieval with depth. Retrieval practice is most effective when it demands more than factual regurgitation. Asking learners to apply prior knowledge in a new scenario requires deeper processing and therefore anchors memory.
The Crafted approach
At the heart of this principle is a simple message: what learners think about is what they remember. The Crafted Instructor, therefore, is intentional about shaping attention and guiding thought. They do not rely on exposure alone. They orchestrate thinking. They design moments where learners have no option but to process, reflect, and connect.
Durable memory is not built on repetition alone but on meaningful thought. Our role is to engineer opportunities for learners to think hard in ways that matter. Because it is those moments of thought – rehearsed, repeated, and elaborated – that leave behind the traces of memory to be drawn on in the future.
The Crafted Conversation
![]() | The Crafted Conversation is not in a rush. To ensure the very best content and insightful guests for listeners, episodes are delivered as the best guests are available. On the Podcast this week… Steve Morison Listen to the former Premier League and Wales international striker, now football manager formerly of Cardiff City FC and Sutton United FC, as he discussed a wide range of topics related to player/athlete relationships, high performance, and role modelling as a figure of influence over young athletes. |